Schema builder
Lattice

Build valid JSON-LD structured data, the code that tells Google and AI search what your page is. Fill the form, copy the markup, paste it into your page. Copy stays locked until the required fields are valid.

Nothing is saved anywhere. Everything runs in this page and clears when you close the tab.

JSON-LD output

    

Where it goes. Paste the whole block, including the <script> tags, into your page HTML, ideally in the <head>.

Then test it. Paste your page URL into Google's Rich Results Test to confirm eligibility. Valid markup is necessary but not sufficient. Google decides rich results based on content quality too.